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149 articles

The Top 7 Soft and Hard Skills for B2B Sales Success

In order to be a successful B2B salesperson, there is a combination of soft and hard skills that needs to mastered. Here we explore most important ones:

Posted by Grant Robertson-Adams | Jul 26, 2021

7 SaaS Content Marketing Strategies for High Growth

SaaS content marketing might not bring in results right away, but it's sure to result in consistent signups over the long run. Here's how Milkwhale gets it done.

Posted by Chris Tweten | Jul 24, 2021

The Ultimate Retention Marketing Guide: Lifelong Customers

Retention marketing tends to be the least favored form of marketing within growth businesses. But ignoring it is leaving money on the table for all businesses.

Posted by Grant Robertson-Adams | Jul 22, 2021

The Anatomy of a Successful SaaS Pricing Strategy

SaaS pricing can be one of the most challenging parts of operating a software company. Here is a breakdown of how to make a successful SaaS pricing strategy.

Posted by Chris Tweten | Jul 20, 2021

What Is Churn and How Does It Impact Your SaaS Business?

If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.

Posted by Rebecca Hey | Jul 15, 2021

What Is Marketing Attribution? Definition, Models, and More

Marketing attribution is a methodology to track how tactics contribute to conversions. Proper attribution empowers startups to take control of their marketing.

Posted by Rebecca Hey | Jul 13, 2021

How Startups Can Build Brand Affinity on a $0 Budget

Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?

Posted by Amanda Laine | Jul 13, 2021

5 Target Market Examples to Help Find Your Target Audience

Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?

Posted by Amanda Laine | Jun 29, 2021

How to Design and Use Referral Cards to Get New Customers

Why not make it easier and more beneficial for your customers to refer you? Let's take a look at how to design and use referral cards to get new customers.

Posted by Rebecca Hey | Jun 25, 2021

How to Use the Authority Principle to Increase Conversions

The Authority principle is the simple fact that people listen to, trust and buy from those in authority. But how do you achieve an authoritative position?

Posted by Grant Robertson-Adams | Jun 25, 2021