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149 articles

Why Socially Responsible Marketing is Important in 2024

In a single word: Purpose. Socially responsible marketing connects purpose to brands, a powerful combo you should take seriously as a brand. Here's how.

Posted by Chris Tweten | Aug 17, 2021

Does cold calling actually work for B2B companies in 2021?

Don’t neglect traditional sales tactics for your B2B! Cold calling works great for certain types of B2B companies, including SaaS, EdTech and Online Education.

Posted by Chris Tweten | Aug 17, 2021

10 Cold Email Tips for More Opens and Better Response Rates

Learn how to design and write cold emails with strategic advantage. In this blog, we cover 10 cold email tips to improve open and response rates.

Posted by Chris Tweten | Aug 16, 2021

11 Ways to Increase Conversion Rates on Your Website

You have visitors, but those visitors aren't converting to paid customers. Here are 11 cool ways to increase conversion rates on your site.

Posted by Sandra Petrova | Aug 14, 2021

15 Call to Action Examples: How to Write Effective CTAs

Want to write CTAs that convert? This blog post will tell you how. Better yet, we’ll also provide you with 15 call to action examples that will inspire you as you write your own.

Posted by Lars Arboleda | Aug 12, 2021

7 SaaS Social Media Marketing Tips for Brand Growth

SaaS lead generation can be a tough puzzle to crack, especially on social media. Here's 7 SaaS social media marketing tips to grow your SaaS slowly but surely.

Posted by Chris Tweten | Aug 11, 2021

How to Create B2B Lead Magnets (with Examples)

Lead generation for B2B companies can be hard, but investing time into building powerful B2B lead magnets can make it a breeze. Here's how to make lead magnets.

Posted by Amanda Laine | Aug 11, 2021

How to Design Customer Satisfaction Surveys that Work

Getting customer satisfaction surveys right is important. Here we outline the best design practices to ensure you get the results you need to grow your business

Posted by Grant Robertson-Adams | Aug 9, 2021

How to Build Brand Equity and Increase Your Market Share

Brand equity is the difference between being well liked and being iconic. Building brand equity is a long, difficult process that starts with studying legends.

Posted by Amanda Laine | Jul 29, 2021

5 B2B Marketing Strategies You Can Implement Today

B2B marketing strategies don't have to take forever to implement. Here are 5 that you can put in place today, alongside metrics to track their development:

Posted by Grant Robertson-Adams | Jul 26, 2021