Whatβs the difference between sales and marketing?
When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions
When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions
The Unity Principle is based on the fact that humans like to belong and be part of something. This desire to belong is used in community-based marketing:
User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:
The Scarcity Principle works because people donβt like to miss out. They donβt want to feel like they should have gone for something that is no longer available
Brand awareness is the differentiator that cuts through the noise of an overcrowded market. Learn how to build brand awareness like a pro with our guide.
The Liking Principle is based on simple human psychology. We, in general, like to hang out with, spend time with and mimic people that we like.
The Reciprocity Principle, otherwise known as the Norm of Reciprocity, leans heavily on the most natural of human instincts.
Learning from Cialdini's 6 Principles of Persuasion can lead to massive growth. Mastering the persuasion principles will create deeper customer relations.
Are you looking for guerrilla marketing ideas to excite your imagination? We have 10 real-life examples that can inspire your next profit-making campaign.
Customer acquisition is essential in growing a business, but itβs even more critical to make them stick around. Relationship marketing can help you with that.