GrowSurf Blog

Referral marketing articles for tech startups and growth-stage companies

Virality Explained: 6 Ways to Design a Viral Product

The easiest way to make a product go viral? Build it with a viral design. Learn the 6 best ways to incorporate virality into product design.

Posted by Grant Robertson-Adams | Jun 11, 2021

10 Effective Ways to Use Social Proof to Increase Conversions

Want more conversions from your marketing? Start using social proof today! Here are 10 examples of how you can use social proof to increase conversions.

Posted by Sandra Petrova | Jun 8, 2021

How 24 Hour Fitness Got 300k Members with Social Referrals

Social referrals are the not so secret weapon of 24 Hour Fitness. Learn how you can use social referral marketing to drive customers like they have since 2013:

Posted by Emir Atli | Jun 8, 2021

Why Word of Mouth Marketing is the Secret Sauce You're Missing

Word of mouth marketing can be the strategy that skyrockets your business and takes it to another level. Here we tell you all you need to know about it.

Posted by Moises Godoy | Jun 5, 2021

Performance Marketing 101: How to Launch Your First Campaign

What is performance marketing and is it right for your startup? Here's how to plan, launch and optimize your first performance marketing campaign.

Posted by Grant Robertson-Adams | Jun 5, 2021

Why is Zoom so popular? 3 Strategies Behind Zoom’s Growth

Zoom's business strategy boils down to just 3 concepts: customer-driven design, radical transparency and its freemium model. Here's how Zoom rose to the top:

Posted by Penny Robertson-Adams | Jun 5, 2021

How to Build and Benefit from Social Currency in Marketing

What is social currency? In this guide, we explore the social currency definition, benefits and examples you can steal for your own brand building.

Posted by Chris Tweten | Jun 5, 2021

How GoPro Used Word of Mouth to Grow to a $1.61B Valuation

GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?

Posted by Liam Terrington | Jun 4, 2021

How to Promote Your Referral Program: 12 High-Growth Tips

Do you want to promote your referral program, but don't know where to start? Here are 12 ways to attract more customers and grow your business!

Posted by Sandra Petrova | Jun 4, 2021

Fitbit’s Marketing Strategy: 500% User Growth in 7 Years

Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:

Posted by Chris Tweten | May 28, 2021