GrowSurf Blog

Referral marketing articles for marketing and product teams at startups and growth-stage companies

15 Surefire Ways to Effective Growth for SaaS Companies

Growing a SaaS business is tough, especially given the immense competition out there, but this list of proven tactics will help you scale, grow and prosper.

Posted by Kevin Yun | Mar 22, 2022

How to Leverage the Holidays in Your B2C Referral Marketing Strategy

The holidays present the perfect opportunity for referral marketing strategies. Discover how you can capitalize on these times of year to reach new audiences.

Posted by Kevin Yun | Mar 16, 2022

How to Set Smart Goals for Your Fintech Referral Marketing Campaign (With Examples)

Learn how to set smart goals for your FinTech referral marketing campaign. The post also includes examples of achievable goals to use as a starting point.

Posted by Kevin Yun | Mar 14, 2022

The GrowSurf Guide to B2C SaaS Referral Marketing

Learn everything you need about B2C SaaS referral marketing in our complete guide to designing, launching and optimizing your customer referral program.

Posted by Kevin Yun | Mar 11, 2022

8 Tried-and-Tested B2C Marketing Techniques For Measuring Brand Awareness

Are you wondering how you can measure brand awareness at your company? We explore eight tested and tried B2C marketing techniques you can use to measure your brand awareness.

Posted by Kevin Yun | Mar 7, 2022

How B2B Companies Can Utilize Influencer Referral Programs

If you’re a B2B business, it's challenging to find the reach to your target customers. With influencer marketing, you can leverage a ready-made, already engaged audience.

Posted by Kevin Yun | Feb 11, 2022

Setting the Right Marketing Goals

Marketers face lofty expectations. Yet with the right goals in place, marketers are well-equipped to achieve the optimal results.

Posted by Kevin Yun | Jan 18, 2022

How to Conduct Qualitative Customer Research to Optimize Your SaaS Landing Page

Find out how to perform qualitative customer research to optimize your SaaS landing page.

Posted by Kevin Yun | Jan 12, 2022

How SaaS Companies Can Improve User Engagement

User engagement is a crucial metric for SaaS businesses. If a service or the company that provides it isn’t engaging, customers could quickly grow tired of it and look for an alternative.

Posted by Kevin Yun | Jan 12, 2022