GrowSurf Blog

Referral marketing articles for marketing and product teams at startups and growth-stage companies

How Airbnb's Referral Program Boosted Bookings 300%

The secret to Airbnb's growth is referral marketing. In this blog, we explore 3 key lessons from the Airbnb referral program you can apply to your own campaigns

Posted by Kevin Yun | Mar 11, 2024

Affiliate vs Referral Programs: A Side-By-Side Comparison

Affiliate and referral marketing programs have 1 shared goal: Getting more customers through incentivized referrals. But they have key differences to note.

Posted by Kevin Yun | Oct 5, 2023

What Are Brand Champions and How Can You Leverage Them to Win New Customers?

If your competitors have been using brand champions, maybe it's time to do the same. Learn more about brand champions, their importance, and how to leverage them to win new customers.

Posted by Sandra Petrova | Nov 28, 2022

How to Get Everyone Talking: 3 Effective Tips to Ace Buzz Marketing

In this guide, we’ll share 3 effective tips to get everyone talking about your brand. By following these steps, you’ll be able to generate buzz and increase your chances of success.

Posted by Kevin Yun | Nov 4, 2022

17 Critical Digital Marketing KPIs You Need to Measure To Achieve Success

Do you want to know how your digital marketing strategy is performing? Here are 17 of the most critical digital marketing KPIs you should track to measure your success.

Posted by Sandra Petrova | Oct 26, 2022

The Mega List of 39 Referral Software Solutions For Launching A Customer Referral Program

Are you looking to launch a referral program for your customers? We've compiled a comprehensive list of all the referral program software options you have in the market.

Posted by Kevin Yun | Oct 20, 2022

12 Customer Appreciation Ideas for Tech Companies to Build Loyalty

Are you looking for ways to show customers your appreciation? From customer referral programs to thank-you notes, these 12 customer appreciation ideas will make your customers feel special.

Posted by Sandra Petrova | Aug 22, 2022

10 Referral Email Templates to Kickstart Your Referral Marketing Strategy

Looking for some referral email templates to help you get started? Check out our list of ten referral email templates that will help you get more customers.

Posted by Sandra Petrova | Aug 3, 2022

Partner Marketing 101: Partner Marketing Strategy + Examples

Wondering what partner marketing is and how you can launch a partner marketing strategy for your business? This guide will teach you everything you need to know.

Posted by Sandra Petrova | Jul 25, 2022