GrowSurf Blog

Referral marketing articles for marketing and product teams at startups and growth-stage companies

The Psychology of Referral Marketing: Why Referrals Work

Referrals marketing works because it's based on human psychology. Customer referrals will still be effective 100 years from now and here's exactly why.

Posted by Sandra Petrova | Apr 16, 2021

The Complete Guide to Set Up a Customer Referral Program

Word of mouth marketing dates back 1000s of years, from spice trade to early metallurgy. Today? We dive into how to set up a customer referral program to last.

Posted by Moises Godoy | Apr 10, 2021

12 Best Referral Program Ideas to Supercharge Your Refer-A-Friend Marketing

Struggling to get your customers to refer a friend? We've compiled 12 of the best referral program ideas to help you achieve your goals.

Posted by Lars Arboleda | Mar 29, 2021

Brand Ambassadors: What They Do and How to Choose the Best Ones

Are you asking yourself what is a brand ambassador? What does a brand ambassador do? If so, in this post we answer those questions for you.

Posted by Moises Godoy | Mar 11, 2021

41 Referral Program Examples

Looking for referral program inspiration? In this post, we've compiled 41 referral program examples, with screenshots of their websites, emails, and user flows.

Posted by Kevin Yun | Mar 3, 2021

4 Powerful Ways to Optimize Your Referral Program

While referral programs are an effective way to promote your products and services, they’re not always easy to optimize. Here are 4 powerful ways to optimize your referral program.

Posted by Lars Arboleda | Jan 8, 2021

Bench Accounting's Purpose-Driven B2B Referral Program

We break down exactly how Bench Accounting's B2B referral program succeeds with purpose-driven marketing and choosing the perfect referral incentives.

Posted by Lars Arboleda | Jan 5, 2021

How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing

PayPal, Stripe, Discord, Birchbox and Revolut owe part of their early traction to word of mouth and referral marketing. Learn how these startups turned into unicorns with the power of referral marketing.

Posted by Andreea Macoveiciuc | Dec 22, 2020

How Morning Brew's Referral Program Grew to 2.5 Million Subs

One good way to create a successful referral program is to look at how other people did it. Case in point: Morning Brew. Want to learn how they built an audience of 2.5 million? This blog post breaks down the Morning Brew referral program in detail!

Posted by Lars Arboleda | Dec 2, 2020