GrowSurf Blog

Referral marketing articles for marketing and product teams at startups and growth-stage companies

How Blue Apron’s Referral Program Costs Ate Them Alive

Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.

Posted by Amanda Laine | Jun 21, 2021

5 Marketing Lessons From the Amazon Prime Referral Program

Amazon Prime contributes 6.5% of the company's total revenue, and their successful referral program was a huge part of helping them grow to 200 million members.

Posted by Liam Terrington | Jun 20, 2021

How to Build Brand Awareness (The Guide & Strategy)

Brand awareness is the differentiator that cuts through the noise of an overcrowded market. Learn how to build brand awareness like a pro with our guide.

Posted by Lars Arboleda | Jun 19, 2021

Using the Liking Principle in Marketing (Examples and More!)

The Liking Principle is based on simple human psychology. We, in general, like to hang out with, spend time with and mimic people that we like.

Posted by Grant Robertson-Adams | Jun 18, 2021

5 Commitment and Consistency Examples in Marketing

The Commitment and Consistency Principle theorizes that the best way to encourage people's loyalty is to get them to commit to something consistently.

Posted by Grant Robertson-Adams | Jun 18, 2021

The Reciprocity Principle In Action: Psychology in Marketing

The Reciprocity Principle, otherwise known as the Norm of Reciprocity, leans heavily on the most natural of human instincts.

Posted by Grant Robertson-Adams | Jun 17, 2021

How to Master the 6 Principles of Persuasion in Marketing

Learning from Cialdini's 6 Principles of Persuasion can lead to massive growth. Mastering the persuasion principles will create deeper customer relations.

Posted by Grant Robertson-Adams | Jun 17, 2021

10 Guerrilla Marketing Ideas and Examples for Crazy Growth

Are you looking for guerrilla marketing ideas to excite your imagination? We have 10 real-life examples that can inspire your next profit-making campaign.

Posted by Sandra Petrova | Jun 15, 2021

4 Reasons Why Twitch is So Popular

Far beyond gaming, esports and mukbang: Enthusiasts of all interests are turning to Twitch. Today we investigate 4 reasons why Twitch is so popular globally.

Posted by Liam Terrington | Jun 11, 2021