GrowSurf Blog

Referral marketing articles for marketing and product teams at startups and growth-stage companies

What Is Undifferentiated Marketing? Targeting Explained

Want to reach a larger audience, meet your customer needs, and increase revenue? Find what undifferentiated marketing is and how it can help your business.

Posted by Rebecca Hey | Jun 29, 2021

5 Target Market Examples to Help Find Your Target Audience

Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?

Posted by Amanda Laine | Jun 28, 2021

How to Design and Use Referral Cards to Get New Customers

Why not make it easier and more beneficial for your customers to refer you? Let's take a look at how to design and use referral cards to get new customers.

Posted by Rebecca Hey | Jun 25, 2021

What’s the difference between sales and marketing?

When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions

Posted by Amanda Laine | Jun 24, 2021

User Segmentation Strategies: 6 Ways to Segment + Examples

User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:

Posted by Grant Robertson-Adams | Jun 24, 2021

How to Use the Principle of Unity in Community Marketing

The Unity Principle is based on the fact that humans like to belong and be part of something. This desire to belong is used in community-based marketing:

Posted by Grant Robertson-Adams | Jun 23, 2021

8 Scarcity Principle Examples to Copy in Your Marketing

The Scarcity Principle works because people don’t like to miss out. They don’t want to feel like they should have gone for something that is no longer available

Posted by Grant Robertson-Adams | Jun 22, 2021

How to Use the Authority Principle to Increase Conversions

The Authority principle is the simple fact that people listen to, trust and buy from those in authority. But how do you achieve an authoritative position?

Posted by Grant Robertson-Adams | Jun 21, 2021

How to Choose the Perfect Referral Software for Your Company

Are you on the lookout for the best referral marketing tool? You're in luck because we break down how to choose referral software that aligns with your goals.

Posted by Sandra Petrova | Jun 21, 2021