GrowSurf Blog

Referral marketing articles for marketing and product teams at startups and growth-stage companies

Why Socially Responsible Marketing is Important in 2026

In a single word: Purpose. Socially responsible marketing connects purpose to brands, a powerful combo you should take seriously as a brand. Here's how.

Posted by Chris Tweten | Aug 21, 2021

10 Proven Strategies for Increasing Customer Loyalty

Increasing customer loyalty leads to retained customers, more revenue and increased brand value. Building on customer loyalty makes a big difference to growth.

Posted by Grant Robertson-Adams | Aug 20, 2021

Loyalty vs Referral Programs: A Side-By-Side Comparison

Loyalty and referral programs are often used interchangeably, but they’re two different things. Read on and discover which one is better for your business.

Posted by Sandra Petrova | Aug 18, 2021

Does cold calling actually work for B2B companies in 2026?

Don’t neglect traditional sales tactics for your B2B! Cold calling works great for certain types of B2B companies, including SaaS, EdTech and Online Education.

Posted by Chris Tweten | Aug 16, 2021

10 Cold Email Tips for More Opens and Better Response Rates

Learn how to design and write cold emails with strategic advantage. In this blog, we cover 10 cold email tips to improve open and response rates.

Posted by Chris Tweten | Aug 15, 2021

15 Call to Action Examples: How to Write Effective CTAs

Want to write CTAs that convert? This blog post will tell you how. Better yet, we’ll also provide you with 15 call to action examples that will inspire you as you write your own.

Posted by Lars Arboleda | Aug 11, 2021

11 Ways to Increase Conversion Rates on Your Website

You have visitors, but those visitors aren't converting to paid customers. Here are 11 cool ways to increase conversion rates on your site.

Posted by Sandra Petrova | Aug 11, 2021

7 SaaS Social Media Marketing Tips for Brand Growth

SaaS lead generation can be a tough puzzle to crack, especially on social media. Here's 7 SaaS social media marketing tips to grow your SaaS slowly but surely.

Posted by Chris Tweten | Aug 10, 2021

How to Create B2B Lead Magnets (with Examples)

Lead generation for B2B companies can be hard, but investing time into building powerful B2B lead magnets can make it a breeze. Here's how to make lead magnets.

Posted by Amanda Laine | Aug 10, 2021