GrowSurf Blog

Referral marketing articles for tech startups and growth-stage companies

Referral Links Explained: Definition, Benefits and More

Everything you need to know about referral links and how to integrate them into your referral program. The explanation, definition, benefits and more

Posted by Grant Robertson-Adams | Aug 27, 2021

Social Referrals 101: How to Use Social Media in Referral Marketing

Social referrals are key to word of mouth marketing. This guide to social referrals has expert tips to integrate social media and referral marketing in unity.

Posted by Lars Arboleda | Aug 26, 2021

7 Proven Methods for Effective SaaS Email List Building

Want to turn email into your #1 communication channel? Well, you should brush up on SaaS email list building tactics first!

Posted by Chris Tweten | Aug 26, 2021

SaaS Marketplaces Explained: Why They Matter for Marketing

While not the greatest SaaS lead generation channel, listing your software on SaaS marketplaces can bring in a steady stream of high quality leads over time.

Posted by Chris Tweten | Aug 25, 2021

10 Proven Strategies for Increasing Customer Loyalty

Increasing customer loyalty leads to retained customers, more revenue and increased brand value. Building on customer loyalty makes a big difference to growth.

Posted by Grant Robertson-Adams | Aug 21, 2021

Loyalty vs Referral Programs: A Side-By-Side Comparison

Loyalty and referral programs are often used interchangeably, but they’re two different things. Read on and discover which one is better for your business.

Posted by Sandra Petrova | Aug 19, 2021

9 Simple Ways to Design a High-Converting Landing Page

High-converting landing pages are the holy grail of any digital business. Here's how you can design landing pages that bring in conversions.

Posted by Chris Tweten | Aug 18, 2021

Why Socially Responsible Marketing is Important in 2024

In a single word: Purpose. Socially responsible marketing connects purpose to brands, a powerful combo you should take seriously as a brand. Here's how.

Posted by Chris Tweten | Aug 17, 2021

Does cold calling actually work for B2B companies in 2021?

Don’t neglect traditional sales tactics for your B2B! Cold calling works great for certain types of B2B companies, including SaaS, EdTech and Online Education.

Posted by Chris Tweten | Aug 17, 2021

10 Cold Email Tips for More Opens and Better Response Rates

Learn how to design and write cold emails with strategic advantage. In this blog, we cover 10 cold email tips to improve open and response rates.

Posted by Chris Tweten | Aug 16, 2021