GrowSurf Blog

Referral marketing articles for marketing and product teams at startups and growth-stage companies

How to Market Financial Services without Running Ads

There's more to financial marketing than an ad campaign. Here's how to market your financial services with zero advertising budget.

Posted by Lars Arboleda | Oct 30, 2021

Referral Program Costs & Referral Program ROI Explained

Are you a B2B or B2C company? Learn how to calculate your referral program costs and compare those numbers against the expected ROI from referred customers.

Posted by Sandra Petrova | Oct 29, 2021

How to Build Successful a Referral Partner Program

Building a successful referral program can be sped up by cultivating referral partner relationships. Here's how a referral partner program can work for you.

Posted by Grant Robertson-Adams | Oct 29, 2021

7 Types of Customer Retention Software for Reducing Churn

Customer retention shouldn't be slept on. Businesses are leaving money by forgetting their current customers. Customer retention software makes it easy.

Posted by Grant Robertson-Adams | Oct 29, 2021

Omnichannel Marketing Strategies for SaaS Businesses

How can B2B SaaS companies create the best omnichannel experience for their customers? We look at five steps for creating an effective omnichannel marketing strategy.

Posted by Sandra Petrova | Oct 25, 2021

Why Your Company Needs Customer Lifecycle Software

Customer lifecycle software is a game changer. You can improve retention, increase LTV and bring in new referral business on autopilot. Here's why.

Posted by Amanda Laine | Oct 22, 2021

How SaaS Companies Can Supercharge Webinar Attendance

Webinars are one of the most powerful lead generation channels for SaaS companies. Learn how you can drive webinar attendance for your SaaS with our guide.

Posted by Chris Tweten | Oct 22, 2021

5 Ways Customer Experience Boosts Customer Acquisition

Although customer experience is most often used as a tool for improving retention, did you know customer experience boosts customer acquisition too? Here's how.

Posted by Chris Tweten | Oct 21, 2021

85 Powerful Retention Statistics You Should Know in 2026

Did you know it's 5x cheaper to retain old customers than it is to gain new ones? In this blog, we explore 85 game-changer customer retention statistics.

Posted by Chris Tweten | Oct 21, 2021