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70 articles

What Is a Partner Program in SaaS and How Do You Build One?

A partner program helps generate leads, increase sales, and boost growth. Read on to learn what a SaaS partner program is and how you can build one.

Posted by Kevin Yun | Mar 29, 2022

15 Surefire Ways to Effective Growth for SaaS Companies

Growing a SaaS business is tough, especially given the immense competition out there, but this list of proven tactics will help you scale, grow and prosper.

Posted by Kevin Yun | Mar 22, 2022

The GrowSurf Guide to B2C SaaS Referral Marketing

Learn everything you need about B2C SaaS referral marketing in our complete guide to designing, launching and optimizing your customer referral program.

Posted by Kevin Yun | Mar 11, 2022

Setting the Right Marketing Goals

Marketers face lofty expectations. Yet with the right goals in place, marketers are well-equipped to achieve the optimal results.

Posted by Kevin Yun | Jan 18, 2022

How to Conduct Qualitative Customer Research to Optimize Your SaaS Landing Page

Find out how to perform qualitative customer research to optimize your SaaS landing page.

Posted by Kevin Yun | Jan 12, 2022

How SaaS Companies Can Improve User Engagement

User engagement is a crucial metric for SaaS businesses. If a service or the company that provides it isn’t engaging, customers could quickly grow tired of it and look for an alternative.

Posted by Kevin Yun | Jan 12, 2022

8 Proven B2B SaaS Marketing Strategies You Should Consider

B2B SaaS can be a tough field to compete in. Need a hand? Here are 8 proven B2B SaaS marketing strategies to get a leg up on competitors.

Posted by Sandra Petrova | Dec 27, 2021

8 B2B Marketing Trends to Watch in 2026

B2B marketing is changing in a big way in 2026. Here are trends to watch to help your B2B brand meet the evolving needs of your B2B prospects.

Posted by Lars Arboleda | Dec 17, 2021

Value-Based Pricing Explained: Why It Works for SaaS

Value-based pricing can be a powerful growth driver for SaaS businesses. Customer-focused pricing approaches, and everything you need to succeed, right here.

Posted by Chris Tweten | Dec 10, 2021