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Referral Marketing

89 articles

The Top 8 Reasons Why Referral Programs Fail

If you're worried about your referral campaigns performing poorly, learn the 8 reasons why referral programs fail (and how you can avoid these pitfalls)!

Posted by Amanda Laine | Dec 5, 2021

10 B2B Referral Program Examples You Can Copy Today

Need B2B referral program examples to copy? Here are 10 B2B companies who nailed their referral marketing to inspire your next campaign.

Posted by Lars Arboleda | Nov 30, 2021

How to Design an Employee Referral Program (with Examples)

Asking your employees to participate in an employee referral program can have surprising results. Better quality of candidates. Higher staff retention. And more!

Posted by Grant Robertson-Adams | Nov 26, 2021

Marketing Incentives Explained: Examples and Why They Work

Building marketing incentives into your campaigns will increase engagement, efficiency and ROI. Learn the main types of incentives and how they work.

Posted by Grant Robertson-Adams | Nov 26, 2021

Newsletter Referral Program Case Study: 339,000+ Subscribers

the news is a tech and finance newsletter that gained over 339k subscribers using GrowSurf referral program software. Learn the drivers behind their growth.

Posted by Chris Tweten | Nov 25, 2021

How to Use Personalization in Referral Marketing Campaigns

Eager to win your target audience's hearts and wallets? We dive into personalization in marketing and how it can strengthen your referral marketing campaigns.

Posted by Sandra Petrova | Nov 23, 2021

10 Education Referral Program Examples to Learn From

How do you make referral marketing work for your education service? These 10 education referral program examples should give you ideas.

Posted by Lars Arboleda | Nov 18, 2021

How to Identify, Prevent and Deal with Referral Fraud

Referral fraud is an unhappy fact of running referral programs. Thankfully, there are ways to identify, prevent and deal with referral fraud.

Posted by Grant Robertson-Adams | Nov 17, 2021

How Financial Organizations Can Succeed in Referral Marketing

Financial referral marketing is an oddly crowded space, so how can you stand out? Explore creative referral rewards you can use to grow your financial company.

Posted by Chris Tweten | Nov 16, 2021