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Grant Robertson-Adams

Using the Liking Principle in Marketing (Examples and More!)

The Liking Principle is based on simple human psychology. We, in general, like to hang out with, spend time with and mimic people that we like.

Posted by Grant Robertson-Adams | Jun 18, 2021

5 Commitment and Consistency Examples in Marketing

The Commitment and Consistency Principle theorizes that the best way to encourage people's loyalty is to get them to commit to something consistently.

Posted by Grant Robertson-Adams | Jun 18, 2021

The Reciprocity Principle In Action: Psychology in Marketing

The Reciprocity Principle, otherwise known as the Norm of Reciprocity, leans heavily on the most natural of human instincts.

Posted by Grant Robertson-Adams | Jun 17, 2021

How to Master the 6 Principles of Persuasion in Marketing

Learning from Cialdini's 6 Principles of Persuasion can lead to massive growth. Mastering the persuasion principles will create deeper customer relations.

Posted by Grant Robertson-Adams | Jun 17, 2021

Virality Explained: 6 Ways to Design a Viral Product

The easiest way to make a product go viral? Build it with a viral design. Learn the 6 best ways to incorporate virality into product design.

Posted by Grant Robertson-Adams | Jun 10, 2021

Emotional Marketing: Smiling All the Way to the Bank

Emotional marketing at its finest is marketing that makes you feel. But how can we use emotions to better market to an audience?

Posted by Grant Robertson-Adams | Jun 8, 2021

Performance Marketing 101: How to Launch Your First Campaign

What is performance marketing and is it right for your startup? Here's how to plan, launch and optimize your first performance marketing campaign.

Posted by Grant Robertson-Adams | Jun 4, 2021
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