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← View All Comparisons
GrowSurf
VS
Dub

GrowSurf vs Dub

Considering referral software? Try GrowSurf, the Dub alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Get started with GrowSurf:
Capterra GetApp G2 SoftwareAdvice Product Hunt Product Hunt - referral program software

Trusted by marketing and product teams at fast-growing companies across B2C, SaaS, fintech, AI, healthtech, education, and insurance

Compare GrowSurf vs Dub

GrowSurf is the referral platform built for growth and product teams at B2C, fintech, and SaaS companies that need speed, control, and measurable results. With automated rewards, fraud protection, native mobile SDKs, and actionable analytics, you can launch, manage, and scale in-product referral programs across web and mobile apps.

Dub is a modern link attribution platform combining short links, conversion tracking, affiliate management, and mobile deep-link attribution. While it excels at tracking links and attribution, GrowSurf gives your team a faster, purpose-built path to launching and scaling customer referral programs that drive acquisition.

Quick Overview

GrowSurf

  • Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members

  • Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members

  • Custom / Enterprise: 150,000+ participants, custom campaigns, custom participant limits, custom team member limits, volume discounts, security questionnaire requests, expert onboarding program, priority support

  • Includes fraud prevention, REST API, webhooks, JavaScript SDK, native iOS SDK, native Android SDK, and $234k+ in exclusive perks

  • Supports mobile attribution links through Adjust, AppsFlyer, Branch, and Singular integrations

Dub

  • Free Plan: 1K tracked clicks/month, 25 new links/month, real-time analytics, AI assistant

  • Pro: $30/mo → 50K tracked clicks/month, 1K new links/month, 1-year analytics retention

  • Business: $90/mo → 250K tracked clicks/month, 10K new links/month, 3-year analytics retention, conversion tracking, customer insights

  • Advanced: $300/mo → 1M tracked clicks/month, 50K new links/month, 5-year analytics retention, priority Slack support

  • Enterprise: Custom pricing → unlimited tracked clicks, unlimited links, SSO/SAML, audit logs, custom SLA

  • Mobile SDKs support deep links, deferred deep links, and attribution; Dub’s current public docs list iOS and React Native support, with Android support coming soon

Feature by Feature

  • Ease of Launch: GrowSurf allows teams to deploy referral programs quickly with minimal setup. Dub focuses on link attribution, tracking, and partner affiliate programs rather than end-to-end customer-to-customer referral campaigns.

  • Mobile App Support: GrowSurf supports native iOS and Android referral experiences. Dub’s mobile SDKs focus on deep-link attribution, with public docs currently listing iOS and React Native support and Android support coming soon.

  • Program Types: GrowSurf focuses on automated, scalable referral campaigns for growth-focused teams. Dub provides link shorteners, affiliate link tracking, conversion analytics, and attribution tooling.

  • Automation & Fraud Prevention: GrowSurf provides no-code automation for rewards and payouts with built-in fraud prevention. Dub emphasizes link analytics and offers conversion tracking with advanced plans.

  • Integrations: GrowSurf supports native mobile attribution links through Adjust, AppsFlyer, Branch, and Singular. Dub offers UTM templates, API access, and event webhooks.

  • Support: GrowSurf offers onboarding and support for all plans. Dub provides basic support on free, with priority Slack support on higher tiers.

Why Product and Marketing Teams Choose GrowSurf Over Dub
Microverse

"I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."

Wes Wagner
Wes Wagner
Head of Growth & Marketing at Microverse
Willful

"I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
Keyring

"No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex
Chino Lex
Founder, CEO at Keyring
Dub is for partner programs. GrowSurf is for in-product customer-to-customer referral programs.
If your goal is modern link attribution, affiliate links, and mobile deep-link tracking, Dub offers a flexible platform. If you want a complete in-product customer referral program with native iOS/Android support, automated rewards, fraud controls, and mobile attribution integrations, GrowSurf is the platform that puts your growth first.
Organic growth
Easy scaling
Amazing returns

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Our features

Explore what makes GrowSurf the
perfect referral program solution

Capterra GetApp G2 SoftwareAdvice Product Hunt Product Hunt - referral program software
  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Trusted by marketing and product teams at fast-growing companies across B2C, SaaS, fintech, AI, healthtech, education, and insurance

Learn more

Built for lean teams,
scaled for category leaders

GrowSurf helps marketing and product teams launch referral and affiliate programs faster with less engineering overhead. Explore how our platform fits your business by choosing your industry.

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